10.01.2025
On January 9, 2025, ASK's Asia-Pacific headquarters, ASK Ningbo, celebrated the official relocation to a newly built, modern facility at 199 Hushan Road, Daqi Street, Beilun District, Ningbo, Zhejiang Province.
This move marks the beginning of a new phase in ASK's development in the Asia-Pacific region, highlighting a significant boost in production efficiency and a leap forward in R&D capabilities.
To commemorate this important milestone, ASK Ningbo hosted a grand opening ceremony on the relocation day. The event was attended by ASK Ningbo’s branch leaders, senior executives from the group, officers of the China-Italy Chamber of Commerce Zhejiang, partners, and media representatives.
A ribbon-cutting ceremony served as the focal point of the celebration.
During his keynote speech, ASK Global CEO Alberto Bianchi emphasized:
"This new state-of-the-art plant reflects our corporate strength and confidence in the future. ASK's fully owned facility in Ningbo marks our long-term commitment to China, enabling us to boost production capacity and meet growing market demand."
Since entering the Chinese market in 2006, ASK Ningbo, as the Asia-Pacific headquarters of ASK Group, has been committed to developing the Asian market and has become the production hub for the group’s automotive audio products. To better meet the growing demands of the Chinese automotive market, ASK Ningbo’s new modern facility is equipped with cutting-edge production equipment and technology. It also houses a world-class R&D team and an efficient production management system.
Nancy Fang Xiaozhen, Project Leader of ASK Lingfeng, underscored the significance of the occasion, stating:
"The opening of the new factory marks a fresh beginning for ASK Ningbo and reflects our commitment to our employees. We will continue to create a more comfortable and efficient working environment, fostering mutual growth for both individuals and the company."
This relocation will significantly enhance ASK’s production and R&D capabilities in the Asia-Pacific region, enabling the delivery of more reliable and efficient solutions for customers. The design of the new headquarters, both inside and out, is inspired by ASK products, reflecting the company’s relentless pursuit of innovation, attention to detail, and quality while promoting a relaxed, reliable, and people-oriented work environment.
Maurizio Barolo, Promotion Officer of the China-Italy Chamber of Commerce Zhejiang, reached the stage to highlight the role that ASK Ningbo plays in this region:
"As a representative of the Italian Chamber of Commerce in China, I am deeply honored and delighted to personally witness the development and remarkable achievements of Italian businesses in China. ASK is a model of friendship and cooperation between our two nations. Here, I sincerely wish ASK continued success, breaking new ground, and embracing an even brighter future."
The event also provided our valued guests with a unique opportunity to experience the ASK production lines and the sound system’s real-vehicle effects. Guided by our staff, they also toured the product showroom, gaining a comprehensive understanding of ASK’s technological charm and exceptional quality.
Giovanni Riva, Director of Global Business Development at ASK Group, delivered a heartfelt toast during the luncheon to celebrate this new beginning:
"Every step of ASK’s growth has been supported by the trust and strong backing of all of you present here today. The opening of ASK Ningbo’s new factory marks the result of our collective efforts and a new chapter of anticipation for future collaboration. I invite you all to raise your glasses to our continued partnership and lasting friendship!"