Sustainability as told by ASK Group

19.12.2024
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"Sustainability demands a new way of thinking about business, permeating every field just as quality did in its time.
It's not the responsibility of a single person but involves all corporate functions and extends across the entire supply chain."

Ingrid Florenzano | ASK's Sustainability Manager

In a recent video interview by Confindustria Ancona, ASK Group's leadership team, a Tier 1 automotive supplier with annual revenue of €468 million and 5,000 employees worldwide, shares insights into this transformation.


"Sustainability demands a new way of thinking about business, permeating every field just as quality did in its time," explains Ingrid Florenzano, ASK's Sustainability Manager. "It's not the responsibility of a single person but involves all corporate functions and extends across the entire supply chain."

As a leading manufacturer of audio systems and connectivity solutions for the automotive sector, ASK has undertaken significant initiatives toward ESG goals. These include implementing renewable energy sources, developing products with recycled materials, and committing to carbon neutrality.

"Sustainability isn't just about ASK as a Tier 1 supplier; it's becoming an increasingly critical issue for our suppliers as well," emphasizes Ruggero Marchetti, Board Member.

Under the leadership of CEO Alberto Bianchi and with strong support from parent company JVC KENWOOD, ASK continues to advance its sustainability agenda while maintaining its position as a leading innovator in automotive audio and connectivity solutions.

Read the full article to learn more about ASK's sustainability journey and commitment to creating a more sustainable future for the automotive industry.

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