26.09.2024
Our new research lab, ASK - HOUSE OF THE FUTURE, was inaugurated last week in Reggio Emilia.
The opening of this 1,800-square-meter facility marks a significant milestone in our ongoing mission to innovate and improve our products. We believe this inspiring new space will empower our engineers and designers to continue growing and pushing boundaries, all while staying true to our core values.
Located at the historic Autosonik headquarters on Via Soglia, Reggio Emilia, this is the place where ASK took root: since 1965, this site has been a reference point, preserving the values and skills that have guided us from the very beginning.
During his keynote speech, our CEO Alberto Bianchi stated: "Many things have changed since our founding, but one thing will never change: our passion and expertise."
Reinforcing the strong connection with the Reggiane area, where our main headquarters are based, ASK – House of the Future represents a major technological leap for our company, and reflects our deep commitment to the community and the region in which we operate.
Alberto Bianchi was joined for the ribbon-cutting ceremony by Lanfranco de Franco - Deputy Mayor and Councillor for Public Works of Reggio Emilia - and Luca Cattani - Head of Validation and Compliance Dapartment fo ASK - who chaperoned our many guests on a tour of the facility before a celebratory toast to mark this important milestone for ASK.
Elio Paterlini and Nerino Ferretti, who founded the Company in 1965 in this very place, attended the event and were fond to share some memories with the audience: "We have built the first ASK plant here on Via Soglia in the 70s. - commented Partelini - For ASK, returning to this site in such an innovative way is very strategic."
"I’m very proud to be here, after almost 60 years, to celebrate ASK's development and growth" added Ferretti, looking forward to a future of unexplored possibilities.
This is where our legacy began.
This is where ASK’s legacy perpetuates and regenerates.